https://www.youtube.com/watch?v=dKUy-tfrIHY
I believe that this commercial starts off by advocating safety awareness but the way they went about it was not really a good idea. Along the way it became an awareness ad showing the instances how safety could have prevented certain children accidents to making it you we are a good insurance company that will be here to cover the expenses to those accidents . I guess coming from an insurance company it is hard to separate that they are trying to bring more awareness to accidents involving children then wanting people to purchase their insurance. I didn't quite understand what their intentions were to showing a television broken towards the end of the commercial. It somewhat came off to me that they were telling me "when you have renters insurance with us this is replaceable." In my opinion they could have taken a different direction towards the end instead of showing the television then a mother holding her daughter while walking away on a sidewalk. I can honestly say in my opinion that this was a very bad commercial ad that took children safety awareness as a front to sell more insurance. It makes people think that since they care for children safety then the company will really care and be there for me in my time of need.
From my motherly point of view I felt very disturbed by this commercial and hope in the future they pause and think of what they are advertising.
